{"product_id":"floral-cut-out-waist-frill-hem-midaxi-dress","title":"Floral Cut Out Waist Frill Hem Midaxi Dress","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cem\u003e\u003cstrong\u003eBring the holiday glamour with this stunning Floral Cut Out Waist Frill Hem Midaxi Dress — the perfect statement piece for sunshine escapes, summer parties, cocktails, date nights and special occasions.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned in a beautiful multicolour floral print, this figure-flattering midaxi dress features a sweetheart neckline, delicate strappy top and cut out waist detailing for a bold, feminine finish. The fitted bodycon shape creates a gorgeous silhouette, while the frill hem adds movement and a soft, flirty touch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStyle with strappy heels for evening drinks, or pair with sandals and a straw bag for effortless resort-ready style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMulticolour floral print\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSweetheart neckline\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrappy top design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCut out waist detail\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFitted bodycon silhouette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMidaxi length\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFrill hem skirt\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for holidays, summer parties, cocktails, date nights and evenings out\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"DressVIP","offers":[{"title":"UK8","offer_id":53244371009802,"sku":"8307","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"UK10","offer_id":53244371042570,"sku":"8307","price":35.0,"currency_code":"GBP","in_stock":false},{"title":"UK12","offer_id":53244371075338,"sku":"8307","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"UK14","offer_id":53244371108106,"sku":"8307","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0846\/1739\/6490\/files\/ChatGPTImageJun22_2026_04_53_43PM_1.png?v=1782143645","url":"https:\/\/www.dressvip.com\/products\/floral-cut-out-waist-frill-hem-midaxi-dress","provider":"DressVIP","version":"1.0","type":"link"}